The hotel world has undergone a dramatic change in the last five years.
Five years ago upon checking into upscale accommodations, a guest could expect to be shown to their room, and given an overview of the hotel and its amenities. Such amenities often included a business center, game room, meeting area, lounge, bar and restaurant. But in recent years there has been a dramatic shift; hotels are renovating, and the first thing to receive a facelift is the lobby. Lobbies are no longer simply the entrance and avenue to the front desk; they have become the center of culture and relaxation.
First impressions are powerful, and in the world of hospitality, your lobby needs to be like a solid handshake. Below, we list three ways to leave a delightful and lasting impression.
The secret to expanding brand awareness: Cocktail Napkins
The secret weapon in expanding brand awareness is personalization. For a guest staying at a hotel, the experience is much like making a new acquaintance—whether or not that relationship turns into lasting friendship is entirely up to the impression that is made.
Your business needs to leave a memorable impression, or you were just another convenient location for a weary traveler to lay their head. Creating a client base of loyal customers is a healthy objective.
The key to overcoming the obstacle of being just another hotel, is excellence, and excellence is in the details. As your guests experience the lobby lounge, restaurant or bar areas of your hotel, your business can do extra promotion with no extra charge.
It sounds too good to be true, but customized cocktail napkins can easily accomplish this incredible feat. Your brand name, logo, or a combination of the two can be monogrammed onto these sophisticated cocktail napkins from Signature Napkins.
Cocktail Napkins: A personal customer experience
When special clients arrive, it is important to have the element of surprise. They have chosen your hotel for a reason, and a personal touch is the perfect way to say “we like you too.” These clients have come to expect excellence and a hospitable experience from you.
This is the perfect moment to impress, and remind them that they are a special and valued part of your clientele. A wonderful way to enrich a guests experience is to personalize. Easily have these cocktail napkins monogrammed with their initials for a delightfully sophisticated touch.
Making a Lasting Impression: What Sets You Apart
As a company in the business of hospitality, you need to be asking yourself this question: what sets you apart from the competition? When a guest chooses you as their place of residence, they are giving you much more than their credit card number. They are giving you their trust.
By choosing you, they are trusting you to be a good steward of their most valuable possessions: safety, security, time, family, reputation, finances... The list is infinite. As the hotel of their choosing, you must go above and beyond to honor and exceed their expectations. When you achieve this, a solid and lasting client-relationship is formed －one that will reap benefits for many years to come.
When it comes to creating a reputation in the business world, you must embrace something that sets you apart. Allow these cocktail napkins to do the talking for you; monogrammed with your personal logo, and stating emphatically that you care about the details.
Remember these key things as the vacation season gets underway: Good hospitality is about trust, a personal touch, the element of surprise, making a valued client feel that they are valued by going the extra mile. And as always, remember that excellence is in the well chosen details.